Searching for Sugar Man

Just chillin', Detroit-style.

Just chillin’, Detroit-style.

(2012) Music Documentary (Sony Classics) Sixto Rodriguez, Stephen “Sugar” Segerman, Clarence Avant, Dennis Coffey, Mike Theodore, Dan DiMaggio, Jerome Ferretti, Steve Rowland, Willem Möller, Craig Bartholomew Strydom, Ilse Assmann, Steve M. Harris, Robbie Mann, Eva Rodriguez, Regan Rodriguez, Sandra Rodriguez-Kennedy. Directed by Malik Bendjelloul

documented

Fame in the music business is a very fickle thing. Some have it who don’t deserve it. Some deserve it who don’t have it. Some work hard to get it while others couldn’t care less if they have it. Fame isn’t the be-all and end-all for a musician, but it is a measure of how much their music gets heard, which is after all what being a musician is all about.

Rodriguez was a young folk singer in the late 1960s working in the Detroit area. A construction worker by day, he’d play in seedy bars at night, wowing crowds with his direct songwriting style and his plaintive voice. A pair of executives for a subsidiary of Motown records saw him perform and thinking they’d discovered the next big thing, signed the young troubadour to a contract, knowing Motown wanted to make inroads in the rock market.

His first album, Cold Fact (1970) was a legendary flop, barely selling enough to make up the cost of catering for the project. The follow-up Coming From Reality (1971) also bombed. The label dropped Rodriguez and he faded from view, doomed to the obscurity of failed rock and roll careers.

Except a funny thing happened. In apartheid-era South Africa, his music struck a chord. Anti-apartheid activists used its direct appeal for unity as a rallying point. Although the repressive South African government banned the music on their government-owned radio or from being imported into their country, bootlegged copies sold like wildfire. In fact, Rodriguez outsold Elvis in South Africa.

Segerman, an enterprising record store owner, and Strydom, a rock journalist, decided to see if they could find Rodriguez for the purpose of bringing him to South Africa to perform. That proved to be very difficult; there was little information about him available and rumors even had it that he had even committed suicide, either shooting himself in the head or dousing himself with gasoline and setting himself on fire depending on who you talked to. There was no evidence of either version having happened definitively but the rumors were persistent.

So were the two men however and their journey was followed by Bendjelloul, a Swedish actor/filmmaker. It was no easy task finding a man who didn’t know anyone was looking for him, a man who had left fame and its trappings behind. The men weren’t even sure they would find a living legend, or a dead rumor. Even in the era of the Internet their search was frustrating and often fruitless, until it took an unexpected turn.

Bendjelloul treats this not just as a documentary but as a mystery as well and we watch the step by step search. Therefore we feel like we’re searching for Rodriguez as well, and the information so tantalizing, so compelling that we get caught up in it. Part of the reason is that they make liberal use of his music as a soundtrack and yes, everything you’ve heard is right – the music is amazing. It is almost incomprehensible to me why this man never made it. His music is as good as anything you have heard from that era or since, but even now there are those who say that because he just used his own last name that people figured he was a Mexican singing Mexican folk. This is nothing of the sort, my friends, other than the penchant of Mexican folk music to be about social justice.

There isn’t a ton of archival footage of Rodriguez so it’s augmented by animation and contemporary interviews with those involved in his career. The movie never gets boring a Bendjelloul takes us through every twist and turn the investigators take. I won’t tell you what the results of their investigations are, only that you will feel inspired once the closing credits start rolling.

This won the Best Documentary Feature Oscar in 2013 and it was against some pretty stiff competition, including The Gatekeepers and The Invisible War but that would turn out to be sadly not enough. Bendjelloul, about a year later, committed suicide after battling depression all his life in an irony that can’t be escaped, considering the subject of his documentary was rumored to have committed suicide himself. It is a bittersweet coda to what is otherwise an amazing, wonderful movie that at the very least stands as an enduring legacy not only to Rodriguez but to Bendjelloul, his talent as a filmmaker and his obvious humanity.

WHY RENT THIS: An amazing story well-told. A soundtrack that will stay in your memory for a long time. Uplifting.
WHY RENT SOMETHING ELSE: Occasionally looks like it was shot on an iPhone – which some of it was.
FAMILY VALUES: Some profanity and drug references.
TRIVIAL PURSUIT: The original intent was for Bendjelloul to do 3D animations to augment the film but he couldn’t afford them so the oven paper drawings he did to illustrate what he intended to do were used in the film instead.
NOTABLE HOME VIDEO EXTRAS: There’s a Q&A with the director and star of the documentary.
BOX OFFICE PERFORMANCE: $9.1M on an unknown production budget.
SITES TO SEE: Netflix (DVD/Blu-Ray rental only), Amazon, iTunes, Flixster, Vudu , M-Go
COMPARISON SHOPPING: Big Star: Nothing Can Hurt Me
FINAL RATING: 8.5/10
NEXT: Documented continues

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s