The Social Ones


It’s Facebook’s world and we’re just living in it.

(2019) Comedy (Comedy Dynamics) Debra Jo Rupp, Richard Kind, Stephanie March, Peter Scolari, Colton Ryan, Amanda Giobbi, Laura Kosann, Danielle Kosann, Setareki Wainiqolo, Desi Domo, Allegra Edwards, David T. Patterson, Jackie Hoffman, Davram Steifler, Gianmarco Soresi, Nicky Maindiratta, Nancy Nagrant, Nicole Kang, Martin Tsien, Vera Kelman. Directed by Laura Kosann

 

Social media has become a major force in our lives. We peruse Facebook daily, check out the Instagram of those we admire, watch our YouTube video channels and hang out in SnapChat, among other social media enterprises. It’s gotten so that we can’t say anything without wondering how we can make it a hashtag.

This mockumentary sends up social media culture. It revolves Round Influencer magazine – which covers the celebrities of social media – that is about to celebrate their fifth anniversary. The cover story for their milestone issue will feature the five most important social media influencers. There’s SnapChat sensation Dan Summers (Ryan) who has the largest following of anyone and is considered the biggest influencer in social media; fashion diva Josie Z (Giobbi) who terrorizes her assistant (Steifler) no end, viral chef Dixie Bell (Domo) who has the vocabulary of a sailor to go with a butter wouldn’t melt in her mouth Southern demeanor away from the kitchen, the self-proclaimed God of Memes Kap Phat Jawacki (Wainiqolo), and vlogger Jane Zap (Kang) who dresses animals in costumes and asks important questions of the day – “should I wear one barrette or two?”

Presiding over this zoo are twins Ava (D. Kosann) and Mia (L. Kosann) Archer, co-editors in chief of the magazine. Dealing with all the egos and vapid demands are causing their anxiety levels to skyrocket through the roof. They are augmented by a university professor (Scolari) who teaches bored college kids about social media “What is a like? Anyone? How about a troll?” an author of breathless romantic novels based on social media (Rupp) and a psychiatrist who treats on emotional disorders brought on by social media (March). And in the background? The architect of modern social media (Kind) although don’t mention MySpace to him – we all have our triggers, after all.

The movie owes much to the oeuvre of Christopher Guest; his This is Spinal Tap! really established the genre. Kosann has a similar style to Guest’s and a similar deadpan delivery. As it is for Guest, that’s a double-edged sword that when it works (Spinal Tap, A Mighty Wind) can be amazing but also can be excruciating to sit through when it doesn’t.

Guest also had the benefit of comedic firepower that Kosann simply doesn’t have access to, names like the late great Fred Willard, Michael McKean, Catherine O’Hara, Eugene Levy, Rob Reiner, and Harry Shearer, among others. While there are some pretty decent talents here (Domo and Giobbi stand out as well as veterans Kind, Scolari and March), they don’t approach that level. Kosann also has to contend with built-in obsolescence; this is the kind of movie that will seem quaint and out-of-touch in only a few years, so its staying power on VOD will likely be short.

What Kosann does well is send up our shallow, self-obsessed internet culture in which we are absolutely frantic with FOMO and need to document everything to the point of mania. I have to admit that I find it amusing to see a person staring at their smartphone with an expression like they’re analyzing Plato’s Republic or thinking up a new algorithm that will make it possible to end disease, war and poverty in a single day. If we as a society put in the kind of effort to eradicating those things as we do at staring at cat videos, we might just actually accomplish something.

The dry humor may not be appealing to everyone but the movie does have some laugh-out-loud moments, although those who have trouble telling apart Facebook from Instagram may not get as much value from the movie as those who are caught up in social media, and those folks might find this trite and condescending. Still, those who obsessively follow influencers and endlessly document the minutiae of their day may well find the attention to be exactly what they’re after.

REASONS TO SEE: A fairly accurate skewering of the social media generation.
REASONS TO AVOID: A little bit dry and low-energy.
FAMILY VALUES: There is some profanity and rude behavior.
TRIVIAL PURSUIT: Laura and Danielle Kosann are sisters in real life, although not twins as depicted in the film.
BEYOND THE THEATERS: Amazon, AppleTV, Fandango Now, Google Play, Microsoft, Vudu, YouTube
CRITICAL MASS: As of 5/20/20: Rotten Tomatoes: No score yet, Metacritic: No score yet
COMPARISON SHOPPING: Best in Show
FINAL RATING: 5/10
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A Peloton of One