The Grand Unified Theory of Howard Bloom

Not your ordinary publicist.

(2019) Documentary (1091Howard Bloom, Lashette Williams, Jeff Bridges, Joan Jett, Kenny Laguna, Ted Coons, Kyle McLaughlin, David Sloan Williams, Sruan Pal Singh, Amir Saddiqui. Directed by Charlie Hoxie

 

We are generally so caught up in our own lives that we really only comprehend the things that are an immediate part of those lives – the need to provide shelter, food and the basics, the relationships we are in, the news of the day and whatever drama is playing out in our lives or in social media.

It takes a good deal of discipline to look away from the minutiae of our lives and to concentrate on the bigger picture. The questions that are most important – who are we, what is our place in the universe, how do we interact with the universe, why must we die – we rarely have time to address those  issues and even if we do, we rarely have the knowledge or intellect required to address those questions intelligently.

Howard Bloom sees things differently. In the 70s and 80s, he was a publicist in the music business, with a client list that included Michael Jackson, Prince, Styx, ZZ Top, Joan Jett, Run-DMC, Billy Joel and AC/DC, among many others. He was considered the best in the business at what he did. He had a company that was making money hand over fist and he hung out with the elite of pop music. That all ended in 1988 when he contracted Chronic Fatigue Syndrome, an insidious disease that left him bedridden for more than a decade, barely able to tolerate human company.

Bloom combated his disease with his intellect. If he couldn’t move, he could think. He began to find things that improved his situation little by little, medications and exercise. Gradually, he was able to bring himself to a semblance of a normal life through rigid self-discipline and keeping to a routine. His wife may have divorced him but he found solace in looking outward at the cosmos. He began writing books on various aspects of the human condition, including creation, Islamic fundamentalism, and the colonization of space. His world began to expand from the four walls of his bedroom in a Brooklyn brownstone to the limits of the universe itself.

This documentary is a look at the now 74-year-old author (as of the filming of the documentary) and he has an interesting, quirky nature with vocal patterns that remind me of Jeff Goldblum. He also has a sonorous voice, not unlike another famous Howard, DJ Howard Stern. He has interesting stories to tell, and a unique viewpoint. He shoots from the hip and if that at times can be grating (at one point he likens graduate school as an “Auschwitz of the mind”), but he is also capable of some really interesting concepts (“Maybe we’re not alive to achieve goals; maybe we’re alive to just pursue them”).

We don’t get a lot of information about what is in Howard’s grand theory; we know that he has compiled thousands of pages of documents detailing his thoughts. He is also concerned about his own mortality, and is anxious that his work be preserved and has engaged a friend, Dubai gym owner Amir Saddiqui, to execute his will when he passes. Howard is nothing if not eclectic in the composition of his inner circle.

Mostly, we hear Howard talking about Howard and even though the film is barely over an hour in length, it does start to sound a bit like an ego trip gone digital after awhile. I don’t believe that’s necessarily what he was aiming for but I think he is really using this as a means to steer people towards his books of which there are seven currently. He comes off as pretty likable (and he does admit to wanting to be liked, which seems to me to be a fairly common attitude for us primates with delusions of grandeur) and he definitely likes dogs and often stops to hug them while out and about. That’s my kind of guy, for certain.

REASONS TO SEE: Some of the concepts are fascinating.
REASONS TO AVOID: A little bit too much Howard, not enough Grand Theory.
FAMILY VALUES: There is some brief profanity.
TRIVIAL PURSUIT: Bloom contracted Chronic Fatigue Syndrome in 1988. He didn’t leave his apartment again until 2000.
BEYOND THE THEATERS: Amazon, AppleTV, Fandango Now, Google Play, Microsoft, Vudu, YouTube
CRITICAL MASS: As of 7/27/20: Rotten Tomatoes: No score yet, Metacritic: No score yet
COMPARISON SHOPPING: A Brief History of Time
FINAL RATING: 6/10
NEXT:
How to Train Your Dragon: The Hidden World

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