Introducing the Lorax.
(2012) Animated Feature (Universal) Starring the voices of Zac Efron, Ed Helms, Danny DeVito, Taylor Swift, Rob Riggle, Betty White, Jenny Slate, Nasim Perdad, Stephen Tobolowsky, Elmarie Wendel, Danny Cooksey, Laraine Newman. Directed by Chris Renaud and Kyle Balda
The world we live in is the only one we have. It is beautiful and full of life, a virtual paradise without any help from us. However, that world is also terribly fragile and if we succumb to greed and short-sightedness, we run the risk of losing it.
Thneedville upon first glance seems to be a great place to live. Everything is plastic, there are no living things anywhere save the people. Air is bottled for the most part; the mayor O’Hare (Riggle) has the air concession.
Ted (Efron) lives in this town and he doesn’t much care one way or the other. His attention is on Audrey (Swift) who he very much would like to get to know better. He contrives ways to get her attention – like crashing a radio-controlled plane into her yard. Once there, he sees that she’s painted some odd-looking things on the back of her house. She calls them “trees” and tells him that they used to be plentiful around there but nobody has seen one in years. She sighs and tells her that her fondest wish is to see a real live one – and that she would just about marry the man on the spot who could show her one.
That’s all the information that Ted needs. But where does one find a living tree in a place where there aren’t any? Ted’s granny (White) fortunately has the answer, one hastily whispered – the Once-Ler (Helms), who lies outside of town. Outside of town? Gulp! Nobody ever goes outside of town. But Ted is determined and so he goes.
The trip is perilous but at last he finds the Once-Ler’s lonely home in the wilderness of tree stumps and sunless barren desolation. The Once-Ler isn’t particularly interested in helping Ted out – he really wants to be left alone but at last he gives in and agrees to give Ted a tree – but first he must hear the story of how the trees went away.
You see, the Once-Ler is the one who is responsible for the disappearance of the trees. He had arrived in the area as an ambitious young man, looking to make his mark on the world with his own invention – the Thneed. However he needs raw materials to make his Thneeds and this place is perfect. It is filled with woodland creatures (mostly little bears and the occasional Sneetch) and smiling, singing fish – but most importantly, thousands upon thousands of beautiful truffula trees whose tut-like branches are softer than summer rain.
After chopping down a truffula tree to make his first Thneed, the Once-Ler is visited by the Lorax (DeVito), a mystical and slightly annoying (as the Once-Ler describes him) creature who is the advocate of the forest. He speaks for the trees, presumably since the trees have no mouths. And the Lorax warns of dire consequences if the Once-Ler continues on his path of destruction.
At first, the Once-Ler is spectacularly unsuccessful at selling his Thneed but pure happenstance demonstrates how useful the item is and suddenly everyone wants one. The Once-Ler promises the Lorax that he will use sustainable means of harvesting the truffula trees and the Lorax seems satisfied with that. The Once-Ler brings his family into the peaceful valley to help him ramp up his manufacturing operation. Instead, they convince him to clear-cut the forest to harvest more efficiently which he finally gives in to. The results are that the Once-Ler completely depletes the forest, he runs out of materials to make his Thneeds and his family deserts him. The Lorax takes the animals and goes, leaving behind a rock with the word “Unless” carved into it.
Can Ted stand up to the powers-that-be of Thneedville and bring back the trees and animals? Or are the inhabitants of Thneedville doomed to their plastic existence?
The Lorax has come under a lot of fire on both sides of the political fence. Conservatives decry its message which has been described as anti-capitalist and the indoctrination of children into super-liberal causes. Liberals have pointed out the hypocrisy of a film with a green message and over 70 product placements in the movie. The former is a crock; the message here is of acting responsibly and thinking globally rather than of short-term profit. There is nothing anti-capitalist about promoting responsibility. Those who think so have guilty consciences in my book.
The latter however is definitely an issue. It sends conflicting messages, to support environmental causes on the one hand and to embrace consumerism on the other. Now, I understand the economic realities of film making – these product placement help pay the bills – but couldn’t there have been other ways to get the sponsorship money?
The movie is otherwise fun and adheres to the spirit of Dr. Seuss. There are a trio of singing fish who act much as a Greek chorus, even if they aren’t always singing lyrics. They are, as the minions are in Despicable Me (whose animation studio produced the movie but the actual animation was done by the French Mac Guff Studios which Illumination recently purchased). They are sure to be big hits with both kids and adults alike.
DeVito makes an awesome Lorax, a little bit befuddled but possessed of great wisdom and love for the trees. He stands out most among the other voice actors who do their jobs pretty well, but are fairly innocuous compared to DeVito whose voice stands out anyway. We get the sense of who the Lorax is and the great pain he feels when the Once-Ler makes his wrong turn.
The animation itself is superb, keeping the distinctive Seussian style throughout. There are few straight lines (if any) in the movie and the bright colors will keep the littlest tykes happy, not to mention the cute little bears and the Rube Goldberg-like contraptions in Thneedville.
There are those who complained about the message being preachy but given the state of our environment and climate, this is a message that needs to be preached because apparently the grown-ups haven’t gotten it yet. Perhaps our kids will – and perhaps it won’t be too late when they get a chance to do something about it.
REASONS TO GO: Clever and irreverent, holding close to the style of Dr. Seuss. Inspired vocal casting. A good message for kids.
REASONS TO STAY: Excessive product placement subverts admirable message. Lags a bit in the middle.
FAMILY VALUES: There are a couple of mildly bad words.
TRIVIAL PURSUIT: Ted and Audrey are named after Dr. Seuss (real name Theodore Geisel) and his wife Audrey. This is also the first movie to feature Universal’s spiffy new 100th Anniversary logo and was released on what would have been the 108th birthday of Dr. Seuss.
CRITICAL MASS: As of 3/17/12: Rotten Tomatoes: 58% positive reviews. Metacritic: 47/100. The reviews are mixed.
COMPARISON SHOPPING: Flushed Away
THEME PARK LOVERS: There is a scene where the Once-Ler’s bed is put in a river and floats off and winds up running some rapids – looks like Universal’s got a new Seuss Landing attraction in mind for Islands of Adventure…
FINAL RATING: 8.5/10