(2010) Drama (First Independent) Jesse Eisenberg, Justin Bartha, Danny Abeckaser, Ari Gaynor, Mark Ivanir, Elizabeth Marvel, Jason Fuchs, Q-Tip, Hallie Eisenberg, Bern Cohen, Stella Keitel, David Vadim, Charlie Hewson, Penny Bittone, Ori Pfeffer. Directed by Kevin Asch
The Hasidic Jews are particularly devout in their Jewishness. They tend to follow Jewish law more closely than the reform and even the orthodox sects. With their distinctive side curls and black dress, they are easily identifiable and travel freely all over the world. Their devotion to God is such that crime is extremely rare among them, enough so that law enforcement doesn’t consider them any sort of threat.
Certainly Sam Gold (J. Eisenberg) wouldn’t seem to be. A young man growing up in the Hassidic community of Brooklyn, his life seems to be pretty much mapped out for him; a marriage arranged for him by his parents, a future as a rabbi which he is studying to be and raising a family in the same community he himself grew up in. The world for Sam is a pretty stable, secure place.
Then that stability begins to crumble. His marriage arrangement ends, leaving him single and a figure of some suspicion in the community. His father and mother become keenly disappointed in him, wondering if he fits in to the community at all. Sam begins to question himself.
His best friend’s (Fuchs) brother Yosef Zimmerman (Bartha) asks Sam to do him a favor amidst all this. If he could just go to Amsterdam and pick up a small bag of pills, some medicine that is extremely expensive here but cheap over there – he’d be ever so grateful.
Sam naively agrees. Soon he finds out what he’s really transporting – ecstasy – but rather than recoil, he embraces his new venture. With his business acumen learned from his father, he impresses Yosef’s boss Jackie (Abeckaser) who takes Sam under his wing. He also impresses Rachel (Graynor), Jackie’s girlfriend whom he develops a connection to. Sam begins to make some serious money, far more than his father. He becomes intimately familiar with the night life in Manhattan and Amsterdam. He changes.
Sam thinks he’s the smartest boy on the block, not realizing the police are pretty smart too and are closing in on him. In fact, Sam in wanting to make something of himself truly has – an outsider in his own community.
Loosely based on actual events, director Asch creates a movie that in lesser hands might have wound up as cliche and boring. He chooses not to make this a movie of car chases and gun fights but of insight into the Hassidic community and a look at the evolution of a young man from Godly to criminal.
Unfortunately, we don’t really see it as an evolution so much as an abrupt change from one to the other. We never get a sense of Sam’s moral dilemma, never see him wrestling with his conscience. One moment he’s a naive, shy Hasid and the next he’s a worldly drug lord, overseeing a network of Hassidic mules going from Amsterdam to New York City with the notion that the Hassidic won’t excite suspicion from the authorities.
This is the type of role Jesse Eisenberg does so well with. He can capture both elements of the character – the shy naiveté and the brusque somewhat streetwise criminal. In a large sense, it’s reminiscent of his Oscar-nominated performance in The Social Network although mostly there he is in the latter mode.
The story is unusual enough that it captures the attention; the execution of it sadly misses the mark somewhat. Still, there’s enough rich material here to keep the film moving from start to finish and keep our interest until the end credits run. I wish they might have taken a little more time to develop the internal conflict that Sam surely must have had; the audience might have been able to get behind the character more instead of just thinking he’s a colossal putz.
WHY RENT THIS: A role tailor-made for Eisenberg’s strengths. A rare look inside the Hasidic community. An interesting and unusual concept..
WHY RENT SOMETHING ELSE: Sam’s change of character is abrupt and not well-explained.
FAMILY VALUES: There’s some brief sexual stuff, lots of drug use and some foul language. Not to mention some Hassidic ass-kicking like you wouldn’t believe.
TRIVIAL PURSUIT: Jesse and Hallie Eisenberg, siblings in real life, play siblings in the film.
NOTABLE DVD EXTRAS: There’s a sit-down interview with Bartha and Eisenberg, detailing the actor’s preparations for the film and how they became involved with it.
BOX OFFICE PERFORMANCE: $608,027 on an unreported production budget; the movie was probably somewhere just south of breaking even.
FINAL RATING: 6/10