(2020) Drama (MUBI) Magdalena Kolesnik, Julian Swiezewski, Aleksandra Konieczna, Zbigniew Zamachowski, Tomasz Orpinski, Lech Lotocki, Magdalena Kuta, Dominika Biernat, Katarzyna Dziurska, Wiktoria Filus, Bartosz Sak, Edgar Griszczuk, Dorota Zieciowska, Katarzyna Cynke, Bogna Defecinska, Mateusz Król, Andrzej Soltysik, Anna Kalczynska. Directed by Magnus von Horn
We have always been a celebrity-obsessed culture, but the very nature of celebrity has changed. Ubiquitous social media “influencers,” popular vloggers whose popularity has led to companies vying for their endorsements, has brought things to new depths – although to be fair, something as shallow as celebrity has no depth to speak of.
Polish fitness guru Sylwia (Kolesnik) has more than 600,000 followers. She lives in a tony apartment in Warsaw, makes personal workout appearances in malls and posts incessantly about her daily life, often pimping energy drinks, workout equipment, workout wear and so on. She refers to her online followers as “My loves,” and her model-pretty face beams beatifically at the internet.
However, all is not rosy for Sylwia. Recently, in a moment of depression, she tearfully vlogged about her loneliness and her wish for a boyfriend she could love and who could love her back. Her sponsors are aghast; this goes against her upbeat image and being a downer could jeopardize her standing. She is stressing out over an upcoming appearance on a popular morning TV show that is far from locked down as well as the upcoming birthday celebration with her mother (Konieczka), with whom she has a not-so-warm relationship. And the topper is that she has herself a stalker (Król) who sits in his car outside her apartment building, watching her covertly as she walks her beloved Jack Russell terrier Jackson, masturbating as she does. There’s also her studly workout partner Klaudiusz (Swiezewski) with whom she has a platonic relationship – maybe.
The production design here is impressive. Sylwia’s world is cold and antiseptic, with lots of straight lines, bright neon colors and sterile atmospheres. It’s very modern – and very soulless, a commentary I think on the nature of internet celebrity. But is the dark side of being an influencer really so dark? There’s a scene late in the film where she runs into an old school friend whose life is considerably worse than her own, which does give her pause. Contrary to appearances, Sylwia is not dumb or even that shallow. Her image is carefully marketed and manipulated by Sylwia herself, and if she’s a bit jaded and cynical, it’s only because she achieved what she wanted to and discovered that the price for that achievement isn’t what she thought it would be.
The movie runs a little bit long – the worst culprit is the opening workout sequence that shows Sylwia and Klaudiusz endlessly doing various aerobics, high-fiving her followers and in general working up quite a, umm, sweat. A little judicious editing here would have made the sequence more effective.
You can thank Kolesnik for that. Not only is she insanely beautiful and fit, there’s also a lot more to her than the average workout chick spouting affirmations and aphorisms. If her image is a shallow one, it’s only because she’s giving the people what they want, and more importantly, what she thinks her sponsors want. I like that von Horn doesn’t really indict the whole culture of Internet influencers and artificial celebrity – people famous for being famous. He lets us see both sides of the coin, as it were, and make up our own minds. After all, some people would consider Sylwia living her perfect life. Not among them, however, is Sylwia herself.
The movie is currently out in theaters, but will be available on the MUBI arthouse subscription channel in about three weeks.
REASONS TO SEE: Kolesnik is a charismatic lead.
REASONS TO AVOID: A little bit long, particularly during the opening workout scene.
FAMILY VALUES: There is profanity and some sexual content.
TRIVIAL PURSUIT: Kolesnik is primarily a stage actress in her native Poland; this is her first appearance as a lead in a feature film.
CRITICAL MASS: As of 7/1/21: Rotten Tomatoes: 98% positive reviews; Metacritic: 74/100.
COMPARISON SHOPPING: The Social Ones
FINAL RATING: 6.5/10
NEXT: The Holy Game