(2020) Documentary (Netflix) Tristan Harris, Jeff Seibert, Bailey Richardson, Joe Toscano, Sandy Parakilas, Guillaume Chaslot, Lynn Fox, Aza Raskin, Alex Roetter, Tim Kendall, Justin Rosenstein, Randy Fernando, Jason Lanier, Roger McNamee, Shoshana Zuboff, Anna Lembke, James Lembke, Mary Lembke, Jonathan Haidt, Cathy O’Neil, Rashida Richardson, Renee DiResta, Cynthia Wong. Directed by Jeff Orlowski
Like it or not, the Internet has become a part of the basic fabric of our lives. You are reading this on a computer or net-enabled device; there is no paper version of Cinema365 unless you happen to print out a copy of this review (and why would you want to do that?) so this is the only way to read what you’re reading. How’s that for meta?
But as much as we like to think that social media is a means of connection, it is also a means of division. This devastating documentary by the guy who brought us Chasing Ice and Chasing Coral shows us another way that our humanity is crumbling. It is ironic that much of this message will be contributed through the same social media platforms that have caused the issue in the first place.
Orlowski brings us interviews with former executives from such social media platforms as Facebook, Instagram, Google and Twitter as they discuss how what they thought was a force for good had a flip side. The monetization of the social media platforms led to the aphorism that “if the service is free, then you are the product” as algorithms determined what your interests are and tailored your experience to them. Certainly, that led to a kind of marketplace mentality – spend, spend, spend! – but also to something much darker as we began to build our own bubbles in which we are being fed misinformation designed to reinforce that bubble, leading us to the situation we are in now – so divided upon ideological lines that the results of the next election are likely to bring bloodshed regardless of who wins.
Illustrating this, we are shown a fictional family with three young children; a college-age daughter who has begun to reject what social media represents, a middle school age daughter who has become obsessed with getting likes for her posts, and a teenage boy who has begun to be influenced into extremist beliefs. It’s chilling how easily it can happen and so many of us have seen it happen within our own extended families.
The main interview subject here is Tristan Harris, the former design ethicist for Google who has emerged to become “the closest thing to a conscience for Silicon Valley.” He admits to being naïve about the possible consequences of his work for big tech, and as a result advocates now for regulating social media in the same way that broadcast and print media is regulated, or once was.
In fact, most of the experts interviewed here are for regulation and feel that a libertarian self-regulation solution isn’t practical. What is really telling is that when asked about letting their middle school-aged children having smart phones, every single expert said they would not allow it.
Social media has given us an increase in depression and suicide among teens, a rise in bullying (of the online variety) and most distressing, a rise in extremist hate groups emboldened to come out of the shadows and create an online presence that influences both the left and the right.
None of the information here isn’t available elsewhere, but I can’t think of another source that has put this information in a more digestible, logically laid-out manner. The whimsical “inside the kid’s mind” sequences showing how the algorithms work felt a little out of step with the rest of the documentary which does drag a little bit in the middle, but the last 15 minutes definitely pack a powerful punch. Every parent should see this and everyone who spends more than an hour a day on social media should as well.
REASONS TO SEE: Thought-provoking and eye-opening. Presented in a very logical manner. An inside look at how social media molds policy.
REASONS TO AVOID: Gets bogged down a bit in the middle.
FAMILY VALUES: There are some disturbing images, suggestive material and some adult thematic elements.
TRIVIAL PURSUIT: The “like” feature on Facebook was designed to provoke a release of endorphins, which contributes to the addictive nature of social media.
BEYOND THE THEATER: Netflix
CRITICAL MASS: As of 9/25/20: Rotten Tomatoes: 88% positive reviews; Metacritic: 78/100.
COMPARISON SHOPPING: Web Junkie
FINAL RATING: 8.5/10
NEXT: Ottolenghi and the Cakes of Versailles