(2014) Comedy (Screen Gems) Kevin Hart, Josh Gad, Kaley Cuoco-Sweeting, Jorge Garcia, Ken Howard, Cloris Leachman, Affion Crockett, Dan Gill, Corey Holcomb, Colin Kane, Jenifer Lewis, Alan Ritchson, Mimi Rogers, Aaron Takahashi, Olivia Thirlby, Whitney Cummings, Ignacio Serricchio, Nicky Whelan, Patrick Carlyle, GloZell Green. Directed by Jeremy Garelick
Weddings are meant to be rituals in which two separate people are formalized as a wedded couple. It is meant to be a celebration and a solemn step – a pledge of troth between two people til death do them part, although that aspect is a little less usual these days. Nonetheless, it is meant to be a major life-changing moment, one worthy of respect. It’s not supposed to be the source of the kind of stress that the modern wedding creates.
And yet we still spend small fortunes to give our little princesses their moment in the sun. The role of the groom is to shut up, be supportive and not to get frustrated when his bride-to-be is fretting over the smallest, most insignificant detail in order to make the day absolutely perfect, her Dream Wedding, the one she has been planning since she was a little princess getting glitter blown on her at the Bippity-Boppity Boutique at Disney World.
Doug Harris (Gad) is that groom. Basically a good-natured, decent fellow, he has been so hung up on making a career that he scarcely had time to date, much less develop the bonds of friendship with other guys. So when a supermodel-beautiful Gretchen Palmer (Cuoco-Sweeting) agrees to go out with him, he is surprised. When she agrees to marry him, he is shocked – but thrilled.
Now she’s planning the Wedding of the Century, one that would make British royalty green with jealousy. Even the salad dressing must be just right. So wedding planner Edmundo (Serricchio) needs the info on the seven groomsmen including the Best Man for the programs, Doug has been putting him off – mainly because he doesn’t have a best man, much less seven groomsmen.
Getting a tip from Edmundo, Doug visits Jimmy Callahan (Hart). This enterprising young charmer has made a lucrative business off of the issues of men just like Doug – men getting married without the support system that most brides develop over the years. He masquerades as best man for a price, providing groomsmen and whatever the groom needs to look irresistible to his new bride, sealing the deal on the wedding night.
However, seven groomsmen is a tall order, especially with the wedding date just ten days away. “What you’re talking about is what we joke about,” he tells Doug. There’s even a name for it; the Golden Tux. It doesn’t appear on any brochure because it’s never been done. Nonetheless, true love must win out, so Jimmy agrees to help Doug out – for a fee, with the understanding that he’s not buying a friend but renting a best man.
Newly christened Bic Mitchum – mainly so Kevin Hart can say “Bic Bic Bic Bic Bic” during the film – the CEO of Best Man Inc. sets out to find seven groomsmen in a hurry. Because of the time crunch, Jimmy – I mean, Bic – has to take what he can get rather than get the best. His motley crew are as Doug himself best described them; “It’s as if the Goonies grew up and became rapists.”
With Gretchen and her younger sister Alison (Thirlby) getting a little suspicious of the best man and the groomsmen, meeting the family including Gretchen’s imposing dad (Howard) and patrician grandmother (Leachman) is more than a little formidable, particularly when it turns out that Bic is supposed to be a priest – army chaplain to be exact – gets worse when Doug in a moment of panic nearly creates grandma flambé but nonetheless Jimmy seems to be pulling it off, but now the issue is that Jimmy and Doug are actually taking a liking to one another, and Jimmy is taking a liking to Alison too. Still, coordinating all this takes a massive set, and a lot of luck. Will Jimmy get Doug to the altar on time?
Hart has been particularly hot of late and his cinematic winning streak doesn’t look like it’s going to end here. While the movie isn’t the runaway success that Ride Along was, it’s still doing decent enough box office and should make enough to make a tidy profit with a relatively low production cost behind it. If there’s a good reason this movie is successful, it will be Hart who is rapidly moving into the Will Smith role of engaging and likable leading man while also taking the Chris Rock mantle of edgy comedian. That’s a very difficult tightrope act to manage but Hart makes it look easy.
Gad is starting to show up on the radar of big budget Hollywood producers, having made a name for himself as the voice of Olaf in Frozen and appearances in Wish I Was Here and the upcoming Pixels. He is ostensibly the straight man but he has an impeccable comic timing and he gets a few moments of his own, but this is definitely the Kevin Hart show in many ways and Gad wisely lets the comic take center stage and makes quite the second banana.
Some critics have complained about the portrayal of women as conniving Bridezillas but guys, this is about one bride, not all brides. Let’s not let our liberal guilt get in the way of a good time. Frankly there are some pretty good comic moments and I was adequately entertained throughout. which is gold when your movie comes out in January. If you go in expecting to have a game-changing comedy that is going to change the face of the medium, you’re going to be sorely disappointed. However if you go in expecting a sweet-natured movie that will be occasionally inappropriate but generally funny throughout, you might actually enjoy this. Sometimes it pays to have low expectations because when you get a movie that is this good, it’s like a grand slam from a career .150 hitter in the bottom of the ninth in the seventh game of the World Series.
REASONS TO GO: Nice chemistry between Hart and Gad.
REASONS TO STAY: A little bit predictable. Occasionally crass and bro-centric.
FAMILY VALUES: A whole lot of foul language, some sexual references as well as crude sexuality, brief drug use and some nudity.
TRIVIAL PURSUIT: This was originally meant to be starring vehicle for Vince Vaughn and Owen Wilson.
CRITICAL MASS: As of 2/7/15: Rotten Tomatoes: 33% positive reviews. Metacritic: 35/100.
COMPARISON SHOPPING: Hitch
FINAL RATING: 6.5/10
NEXT: Black or White