Does this man look completely nuts to you?
(2016) Documentary (mTuckman) Gene Tognacci, Andy Boswell, John Causby, Kelly Mizell, Jeff Pillars, Thom Stylinski, Fran Taylor, Pope Brok, Gene Fowler, Dr. James Reardon, Megan Seaholm, Dr. John R. Brinkley, John R. Brinkley, Jr. Directed by Penny Lane
Our need to believe can sometimes push us beyond the bounds of reason. We often feed our own belief systems with that which makes no logical sense, but because it jives with what we want to believe, we accept it as fact. That’s nothing new, as the story of Dr. John Romulus Brinkley will attest.
John R. Brinkley arose from the tiny town of Milford, Kansas (a town which ironically no longer exists as it sits at the bottom of a reservoir today) when a local farmer complained that his sexuality was something of a “flat tire.” Brinkley suggested that he, as the town’s local doctor, transplant goat testicles into the farmer and voila! Nine months later the formerly flat tire was, as they say, fully inflated and no longer shooting blanks.
The good doctor quickly became a wealthy man as people from all over the country began to flock to his Milford hospital for the transplantation of their own. Results were, to say the least, startling. Dr. Brinkley also became one of the first to use mass media to his advantage, establishing a 5,000 watt radio station in Milford which not only broadcast the doctor’s health-related screeds but also became the first station in the country to broadcast country music.
Brinkley had it all back then, in the 1910s and 1920s; wealth, a wife who adored him, a bright-eyed son he called Johnny-Boy, a palatial manor, private airplanes and yachts and as the 1930s rolled in, the attention of a crusading journalist for the Journal of the American Medical Association. Morris Fishbein went after Brinkley with a vengeance, claiming that the good doctor was a quack. He would see to it that Brinkley’s license to practice medicine was revoked as well as his license to operate a radio station.
Undeterred, the gadfly of a doctor ran for the governor of Kansas and might have won but for ballots that had been voided under shady circumstances. Eventually, Dr. Brinkley discovered a pharmaceutical solution to impotence and men were once again lining up to recapture the virility they once had. It was Viagra before Viagra was Viagra. And not content with reaching a portion of the country, Dr. Brinkley constructed a million watt radio station in Mexico that would beam his message to the entire country. Once again, Dr. Brinkley was riding high…and we all know what happens to people who ride high.
Director Penny Lane, who previously gave us Our Nixon, a look at the former president through the home videos of those around him, has done a masterful job here. In a short 79 minutes she deftly weaves the tale of Dr. Brinkley through archival footage, animated recreations and a very limited use of talking heads. However, she makes the most of the interview footage as she uses historians with specific specialties – James Reardon for the history of Kansas, Megan Seaholm for the history of medicine and the AMA and Gene Fowler for the history of radio. All contribute important background for the story.
The animation is done by several different studios and starts out in black and white as the early days of Brinkley’s rise are illustrated and gradually shifts to color as we enter the 1930s and beyond. The graphics are generally simple and sometimes crudely drawn but they suit the subject nicely and are a welcome addition to the narrative, although some of the animations are occasionally not as powerful in illustrating the story as they might be.
The interesting thing here is that Lane credits the self-aggrandizing biography of Brinkley written by Clement Wood in 1934 and commissioned by Brinkley himself. In that sense, we see Brinkley through Brinkley’s own eyes and there’s a peculiar fascination there; it really is in car wreck territory in a lot of ways. And we eventually learn that we are not hearing the absolute truth from Brinkley and as the story unravels, our perceptions are forced to change radically, showing Lane to be a masterful storyteller and illustrating vividly that the need to believe rests in us as well.
The tone of the film has a bit of a cornpone edge to it and those documentary purists who want their true stories set to a serious tone, this might be a bit vulgar. Believers in alternative medicine may shudder at some of the things that are illustrated here and might take offense if they choose to believe that the film is an indictment of alternative medicine in general (it’s not).
This is a story as American as apple pie and while it was big news back in the day, it is barely a blip on our historical radar. Few today remember Brinkley and if they do, it’s more for his pioneering use of radio than for his various treatments of impotence. His is also a cautionary tale; as the narrative changes and we realize what is really going on, we are given graphic evidence of how easily manipulated we all are. In an age where anyone can say anything on the Internet and present it as fact and be believed by millions, we are far more vulnerable to the John R. Brinkleys of the world than we were even back then and that’s a frightening thought.
REASONS TO GO: An American tale in every sense of the word. A pervasive sense of humor that is almost subversive. The change in tone near the end is unexpected and welcome.
REASONS TO STAY: Might be a little too goofy for purists. Alternative medicine practitioners may cringe a little. Some of the images are ineffective.
FAMILY VALUES: Some sexual dialogue and suggestive material.
TRIVIAL PURSUIT: Won the special jury award at Sundance for documentary editing.
CRITICAL MASS: As of 7/8/16: Rotten Tomatoes: 97% positive reviews. Metacritic: 82/100.
COMPARISON SHOPPING: Informant (2012)
FINAL RATING: 8/10
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