Hugh Hefner: Playboy, Activist and Rebel


Hugh Hefner: Playboy, Activist and Rebel

Sex in the early '60s: Hef and the Bunnies.

(2009) Documentary (Metaphor) Hugh Hefner, Bill Maher, Tony Bennett, George Lucas, Joan Baez, Jim Brown, James Caan, Jesse Jackson, Jenny McCarthy, Gene Simmons, Shannon Tweed, Pete Seeger, Mike Wallace, David Steinberg, Dick Cavett, Tony Curtis. Directed by Brigitte Berman

There have been many polarizing figures in the 20th century. Ronald Reagan, for example; conservatives look at him as a great president, one whose economic philosophy have shaped our economy for the past thirty years and have led us to unprecedented prosperity. Liberals look at him as the architect for our greed-dominated society and see his presidency as an American tragedy.

Hugh Hefner gets the same sort of reception. The publisher of Playboy magazine is responsible for the popularization of the centerfold. To the minds of the radical feminists, he has led to the objectification of women and is indirectly or directly responsible for the rape and abuse of women by men who have bought in to his philosophy. To conservatives, he is an immoral man, dedicated to the destruction of American society and the corruption of American morality.

Most people see the swinging lifestyle; the pajamas, the pipe, the smile and the 20-something women cavorting at the Shangri La-esque Playboy mansion. They see an octogenarian with seven girlfriends young enough to be his great-great granddaughters and yes, there is an element of the ridiculous to it. Overkill at the very least.

But there is more to Hef than meets the eye, and those who have followed his career will know that. Hef has been a crusader for First Amendment rights through his magazine, supporting the legal defense of those rights (often with cash donations) and during the Blacklisting era, printing pieces by Dalton Trumbo and other writers who could get no work elsewhere.

He has also been a champion for civil rights. His Playboy clubs and “Playboy After Dark” television show gave exposure to African-American performers who might never have gotten an audience. Sammy Davis Jr., Dizzy Gillespie and Dick Gregory all regularly worked in Hefner’s establishments. He supported Martin Luther King’s agenda both editorially and with contributions to his cause.

And he has also defended women’s reproductive rights as well as their civil rights as well. He has supported the “Equal Pay for Equal Work” theory as well as nurturing the careers of women into executive positions at his own company. He works tirelessly for the environment as well as for the preservation of jazz, an art form he’s passionate about.

Berman was given unprecedented access to the magazine’s archives and to Hefner’s own personal collection of letters and documents; she also was able to get her hands on footage from Hefner’s television shows which are some of the most fascinating moments of the film.

Hefner is often simply thought of as a pornographer and a fairly mild one at that; his pictorials tend to be much more artistic and less hardcore than those of, say, Larry Flynt or Bob Guccione. In some ways, he’s rather archaic – Playboy is essentially less of a factor in publishing the pictures of naked women than the Internet is. His legacy, however is far more complicated.

Hef didn’t invent sex but he brought it out of the recesses of puritanical dogma. He didn’t make it okay for women to like sex, but he supported the concept and helped popularize it. He didn’t objectify women – that’s been around far longer than Playboy – but he did help develop what the male ideal was for women physically (can we all say big boobs?) and make being a centerfold an aspiration for many women.

There is nothing wrong with sex. There is nothing wrong with being sexual. Pleasure doesn’t have to be a dirty word. But sex goes arm in arm with responsibility and Hef knew that. He used the prurient interest in his magazine to fund his social causes and there is some irony in that.

Tarring Hefner with the brush of a pornographer misses the point of what he’s done, and is rather simplistic and naive. I don’t always agree with his lifestyle and I wonder why he has rarely gone for women closer to his own age – I also wonder if there is too much emphasis on sex in his philosophy. Sex is, after all, only a part of life and while it is an important part, it’s not the most important part.

But that’s once again not all there is to Hefner. He has championed causes that have needed a champion, and has stood up for things that were unpopular back in the day. Most importantly, he has helped usher in a change of American values and hopefully, not all of it has to do with sex. Some of it has to do with compassion and the dignity of all people. Hugh Hefner may not be a hero to most, but in all honesty he deserves to be and this movie captures that largely unremarked upon aspect of him.

WHY RENT THIS: A fascinating look inside the legend. Some great footage from the old “Playboy After Dark” television show. 

WHY RENT SOMETHING ELSE: Doesn’t really challenge much. Presents Hef as a bit of a saint.

FAMILY VALUES: There is some nudity (of the Playboy centerfold variety) and a bit of sexual content as you might imagine.

TRIVIAL PURSUIT: Berman’s previous documentary was about big band leader Artie Shaw.

NOTABLE DVD EXTRAS: None listed.

BOX OFFICE PERFORMANCE: $10,000 on an unreported production budget; I suspect the movie was unprofitable.

FINAL RATING: 7/10

TOMORROW: J.Edgar

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Miss March


Miss March

Women would rather kiss each other than Trevor Moore.

(Fox Searchlight) Zach Cregger, Trevor Moore, Raquel Alessi, Craig Robinson, Molly Stanton, Hugh Hefner, Sara Jean Underwood, Carla Jimenez. Directed by Zach Cregger and Trevor Moore

Change is inevitable, and no matter how much you want them to remain the same, things never do. We turn around and then one day we realize how much our lives have changed in, oh, four years or so. You know what they say: time flies when you’re in a coma.

Eugene (Cregger) and Tucker (Moore) have been friends for life. High school is coming to an end and the straight-arrow Eugene has yet to have sex with his girlfriend Cindi (Alessi). Tucker, a world-class horndog and worshipper of all things Playboy is incredulous that Eugene could let such a hot property go unspoiled. In fact, the two of them travel to middle schools with one of those abstinence presentations that is supposed to scare younger kids into keeping it in their pants (but never does).

To Eugene’s surprise, Cindi herself is eager to lose her virginity and the two resolve to make it happen the night of the prom. The big night arrives and Eugene is understandably nervous. Things get worse when the rented limo shows up to pick him up and in it is a former classmate turned rapper who goes by the name of Horsedick.mpeg (Robinson) who is ALL about the sex – which makes Cindi’s parents nervous.

Eugene is still pretty tense by the time they get to the after-prom party where he and Cindi have planned to take the big step. Tucker, ever his best friend and ever an idiot, gives Eugene several shots to calm him down. Next thing you know, Eugene is going through the wrong door, tumbling down the stairs into the basement, and because in a movie like this that can never be enough, has a toolbox and a bookcase fall on top of his head. Next stop: coma.

Fast forward four years. Eugene is still in a coma and apparently not likely to get out of it. Tucker however has the perfect solution – he hits the prone, comatose Eugene in the face with a baseball bat. Someone call the Mayo Clinic – Eugene is awake hallelujah and a broken nose is a small price to pay. Of course his limbs have atrophied after four years of non-use but with plenty of physical therapy and hard work, he’ll be able to walk again someday.

Eugene is still trying to wrap his head around being asleep for four years but the biggest blow is that his beloved Cindi is now the Playmate of the Month (Miss March…catchy title) and faster than J. Geils can call his lawyer Tucker has Eugene out of the hospital and the two misfits are heading to California to get Eugene to the Playboy Mansion so he can re-unite with his girl…and maybe finish what they’ve started. They are being chased by Tucker’s vengeful girlfriend whom he stabbed in the face with a fork when she bit down on his manhood during an epileptic fit that occurred when Tucker turned on a strobe light while she was giving him a blow job. Trust me, it’s not nearly as funny as it sounds on paper.

Cregger and Moore, who co-wrote, co-directed and co-starred in this thing, are both members of the New York-based sketch troupe “The Whitest Kids U Know” who have had a cable show that my son Jacob thinks is mildly funny. This movie doesn’t even rate that faint praise.

I like to think that I’m neither high-falutin’ nor prissy; I love a fart joke as much as the next guy, but only when they’re actually funny. I wish the movie could have been a lot better, but they went the lowbrow route every time, without exception. A little bit surreality might have done them some good, but nothing really worked here. There’s a running joke about firemen being essentially malevolent sociopaths as a group and in deft hands that might have been hysterical. It gets wasted here.

The characters are all, as a rule, unlikable and those that aren’t are blander than hell. The only one character that rises above is Hugh Hefner, who makes a brief cameo to explain the joys of true love. It had a certain sweetness that the rest of the movie lacked, but unfortunately it was too little, too late.

There might have been a good movie here but there is absolutely no subtlety present. As I said, I have no problem with crude humor but it needs that subtlety to balance itself out against. With no balance, the movie sinks like a bowling ball in an inflatable pool. And we, the audience, drown right along with it.

WHY RENT THIS: It’s the Playboy mansion…hello!

WHY RENT SOMETHING ELSE: Humor is dumb, sophomoric and quite frankly disappointing.

FAMILY VALUES: Lots of toilet humor, sexuality and sex jokes…definitely meant for more mature audiences.

TRIVIAL PURSUIT: Hefner was originally going to be played by actor Robert Wagner but when he saw a rough cut of the film, he was amused enough that he elected to play himself in the movie. As a result, all of Wagner’s footage was scrapped.

NOTABLE DVD EXTRAS: There is an unrated version but it doesn’t really add very much.

FINAL RATING: 4/10

TOMORROW: Appaloosa and further Florida Film Festival coverage with a mini-review of Leaves of Grass