(Shadow Distribution) Mike Bonanno, Andy Bichlbaum, Reggie Watts. Directed by Mike Bonanno and Andy Bichlbaum
There is no doubt that the world faces many problems, from economic and political injustice to catastrophic climate changes, many of which can be laid at the feet of the greed of men and their institutions. Not all of these problems exist in the light of day; some require inventive thinking to receive any attention at all.
The Yes Men are what I call guerilla performance activists; in their ten years of existence, they create fake websites for major corporations, trade organizations and government entities, and impersonate representatives of the same at speaking engagements. In these guises they make outrageous claims calling attention to the injustices and corruption that they perceive are taking place.
They first came to public attention via a 2003 documentary, The Yes Men. When they created a fake website for the World Trade Organization, they were startled when it was perceived to be real, and offers for speaking engagements were sent. Being rash, somewhat fearless and possessed of an enormous amount of chutzpah, they went on to make outrageous claims purporting to be on behalf of the WTO. This caught the attention of the media who eventually discovered it was a hoax.
Their latest venture is the first to be self-directed, and follows the two of them as they carry out a series of clever pranks. They begin with Bichlbaum posing as Jude Finisterra, a representative of Dow Chemical. On the 20th anniversary of the Bhopal disaster, in which due to the negligence of Union Carbide (which Dow now owns) toxic gasses escaped, killing thousands in Bhopal, India and condemning hundreds of thousands to live with illnesses and birth defects as a direct result of the contamination, the BBC conducts an interview with the Dow “representative” (the BBC had evidently booked him as a result of using one of the Yes Men’s fake websites for Dow).
During the interview, the nervy Yes Man announces that for the first time, Dow was intending to take responsibility for the role in the disaster and would be liquidating the assets of Union Carbide in order to create a $12 billion fund to take care of the affected people of Bhopal.
The news was a sensation. Nearly all of the major media news sources picked it up and Dow’s stock plummeted, a net loss for the corporation of nearly $2 billion in value until the interview was finally revealed to be a hoax. Self-righteous BBC interviewers, perhaps stung that they had allowed the interview to take place, upbraid the Yes Men for cruelly providing false hope to the victims at Bhopal. Bichlbaum responds by pointing out that the pain they may have inflicted on the people of Bhopal was far less than what Union Carbide did to them and what Dow Chemical continues to do; to this day not a penny in reparations have been paid by Dow or Union Carbide to the victims.
While this is the largest and most visible of their pranks, there are several other portrayed here, including appearing as spokesmen for the Department of Housing and Urban Development, proclaiming to post-Katrina New Orleans that undamaged public housing that was slated to be torn down would be in fact left standing to provide affordable housing in a city that increasingly has less and less of it.
They show up at a convention of oil men with a gag that recalls Jonathan Swift; that when conventional petrochemical sources run out, that they were developing a means of refining oil from human remains. They also show up at a seminar of insurance people under the guise of being Halliburton executives touting the “Survivaball,” a ludicrous survival suit that will allow the wearer to survive any global climate catastrophe.
While it must be said that some of the pranks might have caused some discomfort, the truth is that these are situations that need to be covered. In a world where corporate greed is at its apex and that corporate arrogance and disregard for human lives has reached an all-time high, it takes a crusader to point out the consequences of these actions. They may not be wearing suits of armor (cheap suits are more like the uniforms they wear), but they tilt at windmills nonetheless, providing voices of sanity (ironically) amidst the white noise of corporate and political claptrap.
WHY RENT THIS: The movie succeeds in calling attention to issues not necessarily given coverage by mass media.
WHY RENT SOMETHING ELSE: Some of the pranks have a cruel streak in them – not intentionally, but there nonetheless.
FAMILY VALUES: There is a little bit of blue language but otherwise suitable for all audiences to a point – some of the issues and humor may be a little bit more than younger kids can handle.
TRIVIAL PURSUIT: The names of the Yes Men are aliases. The real people portraying them are a teacher and a writer, and both have histories of activism prior to the formation of the Yes Men.
NOTABLE DVD EXTRAS: Additional pranks and a “how-to” featurette explaining how to pull off a Yes Men prank are included.
FINAL RATING: 6/10