Calendar Girl

Ruth Finley hasn’t quite been covering fashion since these columns were new.

(2020) Documentary (DitlevRuth Finley, Kathleen Turner, Tommy Hilfiger, Betsey Johnson, Bill Cunningham, Joseph Siegel, Carolina Herrera, Gael Greene, Diane von Furstenberg, Nicole Miller, Larry Lein, Mickey Boardman, Harold Koda, Ellin Saltzman, Mary Packer, Steven Kolb, Ralph Rucci, Garry Wassner, Debbie de Monfort, Ruth Thale, Andrew Bolton, Nanette Lepore. Directed by Christian D. Bruun

There is no doubt that New York is one of the primary stars in the fashion constellation. It is chock full of events from showings to preview parties to honors ceremonies. Keeping track of everything is a full-time job, but a necessary one for the industry to function.

For 65 years, Ruth Finley, founder and editor of Fashion Calendar, was the glue that held the industry together. Her calendar, which appeared weekly for a time and then bi-weekly and printed on distinctive pink paper so it could be found quickly on a cluttered office desk, became a bible allowing buyers to make sure they were getting to all the events they needed to, and for designers to maximize attendance at their shows.

Finley, a tiny woman towered over by statuesque models, made this her life’s work and a labor of love it was too. With a small staff (which at one time included future Emmy-winning actress Doris Roberts), she kept track of everything fashion going on in the Big Apple, a kind of oasis of order amidst the chaos. In an industry where ego was big and tantrums were often bigger, Ruth was different in that she was kind, and helpful, particularly to new designers trying to establish themselves in one of the most notoriously cutthroat industries in the world.

Finley is naturally a modest woman but also possessed with a core of steel; she was a career woman in an era when that was exceedingly rare. She also divorced her first husband in 1954, an era when that was scandalous, and after her second husband died suddenly in 1959, she became a single mom, something very rare for that era. She remained so for the rest of her life, never remarrying although towards the end of her life she did have a boyfriend (Joseph Siegel, a former executive at Macy’s).

She did things her own way and was stubbornly analogue even when she was pleaded with to put her magazine online. She worked into her mid-90s, reluctantly selling Fashion Calendar to the Council of Fashion Designers of America who did eventually put the magazine online, discontinuing its print edition but in tribute to the magazine’s founder, kept the color of the calendar pink.

Bruun takes a fairly conservative approach to the documentary, relying mostly on talking head interviews with friends, family and admirers of Finley, interspersed with archival footage and photographs from both Finley’s personal life and from the fashion industry in general. It does get a bit hagiographic after awhile, but the more Finley is on-camera, the more you realize that the admiration is well-earned. Finley is the film’s secret weapon; charming, self-effacing and joyful about an industry that she loved. In her mid-90s for most of the film, her energy and joy is infectious. Yes, this is mostly going to appeal to those who love fashion and in particular the New York fashion scene, but documentary buffs will get a kick out of Finley who will charm even the most curmudgeonly viewer.

The movie recently made its world premiere at DOC NYC and remains available for virtual viewing at the link below through today. While it has yet to get a distribution deal, it is extremely likely that it will see at the very least several film festival appearances this fall, as well as some sort of distribution or streaming deal at the very least. Keep an eye out for it.

REASONS TO SEE: Finley is a delightful subject.
REASONS TO AVOID: May not appeal to non-fashionistas.
FAMILY VALUES: There are some adult themes.
TRIVIAL PURSUIT: Finley passed away in August 2018, three years after filming was completed at the age of 98.
BEYOND THE THEATERS: Virtual Cinema
CRITICAL MASS: As of 11/19/20: Rotten Tomatoes: No score yet; Metacritic: No score yet.
COMPARISON SHOPPING: Iris
FINAL RATING: 6.5/10
NEXT:
A Crime on the Bayou

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